Interview: Doka

With ADE's packed schedule approaching, we thought it was the perfect moment to catch up with our home away from home: Doka Amsterdam. We sat down to discuss its origins, what it’s like to operate a club in a multipurpose venue, and why Doka should be on your must-visit list during this week’s Amsterdam Dance Event.

Hi Axel, Before we turn over to Doka we want to shine a light on the total concept. How did the creation of Volkshotel come to life?

 For over four decades, the building that now houses Volkshotel was home to De Volkskrant, one of the largest and most progressive Dutch newspapers. After the newspaper relocated, the empty building underwent a transformation. Initially, it was taken over by creatives who used the space for their arts and crafts. Later, Urban Resort converted the building into one of the largest "Broedplaatsen" (creative workspaces) in the Netherlands, providing hundreds of creative minds with a place to work. On the seventh floor, what was once the old canteen for journalists was reimagined as Canvas—a restaurant and club with a renowned rooftop terrace. Broedplaats VKG and Canvas breathed new life into the old building, and soon, the vision for something bigger took shape: a hotel that would be more than just a place to sleep. By 2011, concrete plans were in place, and by 2013, construction was in full swing. Builders were everywhere, wood piled high, and new windows were being installed throughout. Broedplaats VKG moved to the back of the building, and in the basement, Doka was born. Today, Volkshotel is a place where everyone is welcome to drink, work, eat, meet, and sleep. More than just a hotel, we also house a club, café, workspaces, and a sound bar, creating a 24-hour micro-society that encourages encounters and connections. 

How challenging is it to combine a club with a hotel, people want to sleep, no?

 We’ve been running this concept—a hotel in a creative setting—for 10 years now and have learned how to meet the diverse needs of our visitors over time. While people certainly come here to sleep (we are a hotel, after all), we place great importance on our guests' experience. That’s why we've taken soundproofing very seriously throughout the hotel. During the renovations prior to opening, we completely isolated the floor beneath Canvas to ensure minimal noise escapes from the club. In Doka, we’ve implemented several measures and adhere to strict decibel limits to maintain a quiet environment, ensuring our guests can sleep as comfortably as possible. 

Can you tell us about the origins of Doka? What inspired its creation?

 Doka originally opened as a temporary club in 2012 during the renovation of the building that would later become Volkshotel. When Volkshotel officially opened in 2014, Doka evolved into a night bar, offering a mix of rouge and variety, theatre and velvet, cocktails and a speakeasy vibe. By 2019, we felt the need for a change, so we began a renovation project with the help of tenants from Broedplaats VKG (as mentioned earlier). The goal was to transition from a creative night bar to a "Sound Bar," turning Doka into an extension of the music studios in the basement. The space was optimized to function almost like a recording studio, enabling artists, musicians, DJs, and producers to record, mix, and test music outside regular hours. This transformed Doka into a gathering place for the musical community at Broedplaats VKG, fostering new connections and collective growth. During the renovation, we faced challenges such as noise transmission from Doka to the hotel, which was especially difficult due to the building’s structure. To address this, the space was acoustically optimized, and strict volume limits were set to prevent disturbances. Inspired by Japanese "Listening Bars," Doka focuses on sound quality over volume, offering an environment for immersive listening sessions, live concerts, and DJ programs. The "Sound Bar" concept emphasizes the importance of sound and aims to create a deeper experience than just dancing, continually enhancing the atmosphere of the night. Today, Doka is a hybrid space that hosts club nights for seasoned music lovers, live shows, cultural programs, and remains a creative hub where artists use the room during the week to test and record music.

Club Doka has a very intimate setting. How does this shape the overall experience for both artists and visitors?

 For many touring or well-known DJs who are used to playing for larger crowds, Doka feels like a return to the essence of what they love most: playing great music on a quality sound system, in a comfortable booth, and in front of a dedicated audience. We've had the privilege of welcoming many big names over the past few years, and they truly enjoy performing in a smaller club because of its intimacy. For visitors, this creates a unique experience as well. You're on the same level as the DJ, always close to the booth due to the venue's size, making it easier to feel connected with the music and the crowd. It creates a very different vibe and experience compared to being in a larger club. 

How do you balance showcasing international talent with promoting local DJs and producers?

 We don’t follow strict rules, but we try to work as sustainably as possible. Something I personally enjoy is co-curating nights with local DJs, ensuring they have the opportunity to play alongside artists they admire or who haven’t performed in Amsterdam before. As mentioned, our limited capacity presents financial challenges, so it’s often not feasible for us to invite more than one international touring DJ per event—local support is almost always part of the lineup. 

How do you curate the music lineup for Club Doka? As it’s small and intimate this isn’t always the easiest thing I guess?

 Our technical setup is very inviting for DJs. The main challenge in curating Doka lies in our capacity—intimacy brings financial limitations. We don’t have the resources to compete with the standards set by larger clubs and festivals. Fortunately, we make up for it by offering a unique DJ experience, and we've been able to book many "bucket list" artists over time. On the more practical side of curation, we also aim to involve a dedicated group of regular local DJs who share Doka’s values. For them, Doka is just as inviting on a technical level, but they've also learned to read the room and become comfortable with our Sound Bar in different ways. 

Are there any specific artists or events that have shaped the identity of Club Doka over the years?

 Oooof, it’s hard to choose! Sets by Antal, Orpheu the Wizard, Carista, Chaos in the CBD, DJ Koolt, Kamma & Masalo, Elias Mazian, Lefto, Sandrien, Rhadoo, Steven Julien, BSS, and Bradley Zero have really helped shape Doka into what it is today. But at the core of Doka is a long list of returning locals like Eileen, Hylke, Iggy P., Ajuma, Lil Lawaw, Askmelater, Pieter Jansen, Tsepo, Kléo, and many others. These local DJs have set the tone and played a huge role in building more of a community. Speaking of community building, we also try to give space to external promoters, which is very important and, I believe, often overlooked in Amsterdam. Events by initiatives like One Eye Witness, Our Society, Cape St. Francis, Ciranda, Lost Groove, and others have really helped introduce different communities to Doka.